What are the benefits?
The exact answers to these questions will be different for everyone. Here are some general guidelines that apply in most situations.

…instant visual presentation:
Not every organisation can afford television advertising, however, a website provides an instant visual presentation of your business, is always 'open' to anyone with Internet access and is a crucial element in building your brand/organisation awareness.

…found through search engines:
Usually between 80 and 95 percent of all website traffic comes from search engines. This means that you can get visits from people who are actively looking for you, your product, your service, or your information. A website is an extremely cost effective way to advertise to those who are already interested in what you have to offer.

…is always available:
There is no other medium for being available 24/7/365 that even compares to a website. With the modest cost of developing a website and making it available on the Internet, there is nothing even close to being as cost effective. In addition, printed materials are easily misplaced. Television and radio commercials air at preset times. A website can be visited at a time that is convenient for the visitor, and they will have more interest because they want to be there on your website.

…is interactive:
Even just a few years ago, most websites were nothing more than an electronic brochure. Their real potential was not being realised. That has now changed dramatically. Website visitors have the ability to control and interact with a well designed website. You can take a virtual tour, spin an object around to see all sides, and much more. The real magic is that each website visitor interacts with what they want to, when they want to, and how they want to.

…targets each visitor exclusively:
Every visitor's needs are met with a good website design. If you have exactly what they are looking for, then you have the opportunity to provide all the information they need. You have their attention because they are already interested. By strategically planning your website, you can customise each area to the type of website visitor who can benefit from it. It is also possible to program the same page on a website to display different information to different users, making your website even more personalised.

…is easily updated:
Unlike printed materials, which require a separate setup for each change, and then additional printing time, websites can be changed on a minute by minute basis if needed. The expensive production costs of video, and the editing time needed for a good advertisement, make websites even more attractive. Plus, video can be provided on a website, and printed materials can be made available for download on a website.

…saves on printing/mailing costs:
By making printed materials available on a website, it benefits both you and your website visitors. They have instant access and do not have to wait for your mail to arrive, and you save on printing and mailing. The printed materials have even more impact because you can illustrate things on your website while they are visiting, things such as movements and animation, that printed materials cannot show.

…improves customer relations:
The benefits so numerous we will mention only a few. Customers can make an informed buying decision. If they are deciding between you and a competitor, your website could mean the difference between who gets the business. It also provides a way for customers to benefit after a sale. If you provide information or support through a website that makes them happier about buying from you, it strengthens your business. By providing an opt-in mailing list, your customers and website visitors will give you permission to contact them about special offers or additional things they may be interested in purchasing from you.

Contact us now to discuss your requirements

Shane Clapson
M: 027 636 0558
theboss@element.co.nz
shaneclapson

Monique Facon
monique@element.co.nz
moniquefacon